Business review
Strategy


A proactive strategy that utilises our resources

The Group is proactive in addressing changes in its various chosen markets and actively shapes its approach to those markets and customers.

In addition to financial resources, the Group draws on further tangible and intangible resources. Principal amongst these are the Group’s talented people and a highly capable specialist supply chain that utilises local resources to offer a national service. Working together, they innovate and provide new ideas and methods to deliver client needs. Beyond this, the Group draws further upon the strength of its divisions and corporate reputation.

The Group’s aims, strategies and performance indicators are reported fully in the table below.


Strategic aim Our strategy KPI measure and description Performance in 2009 Plans for 2010
Deliver a quality
construction service
  • Extend Perfect Delivery and Customer Experience quality programmes
  • Improve Perfect Delivery performance
  • Improve the quality of supply chain by using accredited subcontractors and suppliers
  • Attract, retain and develop talented employees
  • Perfect Delivery scores
    Measured by the percentage of projects achieving Perfect Delivery
  • Approved supply chain coverage
    Measured by the percentage of the Group’s spend that is through approved suppliers
  • Staff turnover/retention
  • Training level
    Measured by average number of training days per employee
  • 84% of projects achieved Perfect Delivery (2008: 84%)
  • Average number of training days is 5 (2008: 5)
  • Increase the number of projects that achieve Perfect Delivery
  • Develop standard measures of customer and employee satisfaction across the Group
  • Developing KPIs to measure the Group’s spend through approved suppliers
  • Develop KPIs to measure staff retention
Operate safely and sustainably
  • Continue to develop Group safety culture
  • Develop system to meet Carbon Reduction Commitment obligations
  • Accident Incident Rate (‘AIR’)
    Measured by the number of reported incidents expressed per 100,000 persons employed
  • Carbon dioxide emissions Calculated as tonnes equivalent CO2
  • The AIR for 2009 is 519 (2008: 719)
  • Carbon dioxide emissions are established for the first time for 2009 as 27,466 tonnes equivalent (2008: n/a)
  • To make further progress in reducing the AIR
  • To reduce the Group’s carbon footprint
  • To establish an efficient reporting system to meet our obligations under the CRC Energy Efficiency Scheme
Grow profitable businesses
  • Maintain healthy pipeline of projects
  • Manage resources and cost base efficiently
  • To expand the Group’s capability
  • Forward order book
    Measured by future revenue from legally committed contracts plus a prudent estimate of future revenue under framework agreements
  • Operating margin
    Measured by profits from operations before amortisation of intangible assets, expressed as a percentage of revenue
  • Overheads percentage
    Defined as Group overheads expressed as a percentage of revenue
  • Forward order book currently stands at £3.2bn (2008: £3.7bn)
  • Operating margin of 2.0% (2008: 2.3%)
  • Established responsive maintenance service at Affordable Housing
  • Increased Fit Out’s proportion of activity outside of London to 32% (2008: 22%)
  • Overheads percentage is 7.7% (2008: 7.3%)
  • Increase forward order book
  • Improve Group operating margin
  • To maintain or reduce overheads as a percentage of revenue
Generate cash resources to develop the Group's divisions and fund aquisitions
  • Maintain tight control of working capital
  • Ensure the Group has sufficient committed banking facilities available
  • The average cash balances at bank reported daily
  • Year end cash balance
  • Operating cash conversion
  • The average cash balance for the year was in line with our expectations at £31m (2008: £77m)
  • Year end cash balance of £118m (2008: £120m)
  • £100m of banking facilities put in place through to June 2012
  • Five year rolling cash conversion at 94% (2008: 119%)
  • To improve average cash balance
  • To improve five year operating cash conversion
Generate strong shareholder returns
  • Generate superior returns by developing positions of market leadership in each of the Group’s divisions
  • Adjusted earnings per share (‘EPS’)
  • Dividend per share
  • Adjusted EPS down 27% to 93.9p (2008: 127.8p)
  • Dividend per share maintained at 42.0p (2008: 42.0p)
  • To increase adjusted EPS over the longer–term
  • To maintain a progressive dividend policy

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